Quadrivio & Pambianco sells Mohd to Dexelance

The private-equity vehicle Lifestyle Fund announces the sale of its Italian company leading in the online marketing and distribution of premium furnishings

Lifestyle Fund ‒ the Quadrivio & Pambianco private equity vehicle investing in the Fashion, Design, Beauty and Food & Wine sectors ‒ signed today a binding agreement to sell its majority stake in Mohd, an Italian leader in the online marketing and distribution of top-end furnishings. The acquiring party is Dexelance S.p.A., an industrial group listed on the Italian stock exchange and an investor in the Design, Lighting and Furnishings sectors. It has bought 65% of the brand from the fund and the Mollura family, which in turn is reinvesting in the enterprise, also keeping its prominent role in the company structure.

The Quadrivio & Pambianco fund acquired its majority stake in Mohd in November 2019. The current sale is the second exit for Lifestyle Fund, following the 2024 sale of Autry, an Italian brand of premium sneakers. The total for the fund's two exit operations ‒ Autry and Mohd ‒ stands as more than three times the capital invested.

Mohd was founded in the 1960s in Messina ‒ where it is still based ‒ with the opening of Mollura Home Design, a store offering a selection of top international furnishing brands. It expanded its range in 2011, also through the launch of its online platform for global sales and distribution of the best brands in premium Made in Italy furnishings. Over the years, Mohd has successfully developed a multi-channel business model, complementing its brick-and-mortar stores with a strong digital presence, and supporting the development of projects in both the private sector and the contract world.

Since 2019, when Lifestyle Fund became its majority stakeholder, Mohd has registered significant growth, going from an initial €28 million to about €70 million in 2024, with an EBITDA of €7 million.

Mohd currently has six showrooms in Italy, compared with the three of 2019, and 115 employees. Its online platform is one of the sector's most active and most visited, and offers a selection of more than 700 brands, plus sales options in over 100 countries worldwide. The company can provide customers with an all-around service, offering the best products and ensuring assistance from experts, interior designers and architects who enable the creation and development of tailor-made projects globally.

The goals successfully reached by Quadrivio & Pambianco include: the opening of new spaces, such as the showroom in Via Turati and Officina Mohd, both in Milan; strengthening the digital channel by creating a website in multiple languages (English, Italian, Spanish, French); expanding the share of projects involving architects and designers; and investing in the centralized logistics hub in Torregrotta, which is of vital strategic importance for the company. The Mohd sale was carried out by the Lifestyle Fund investment team, under the guidance of Walter Ricciotti, CEO of Quadrivio Group and Managing Partner at the fund, and by Massimo Rocchietti, Senior Investment Manager.

Walter Ricciotti, CEO of Quadrivio Group, commented on the operation: "The Mohd acquisition was pivotal for our fund. We acquired a company that was unique in its sector, experiencing rapid growth and presenting great potential. Its pronounced scope for international expansion and a multi-channel business model enabled us to accelerate its growth and create value. This is confirmed by the results achieved in these years. We are proud of our contribution to Mohd. Its sale to a group of the prominence of Dexelance ‒ a leader in the design segment ‒ reinforces our belief in the soundness of our investment and the work done by our team to make this example of Italian excellence even more competitive globally."

Gianluca Mollura, CEO of Mohd, added: "Our experience with Quadrivio Group has been outstanding and instructive, enabling our company to achieve further growth and be ready for new challenges and opportunities, such as the one about to begin. I thank the Quadrivio team for its support and the way we approached these five years together, with mutual respect and a shared vision."  

Quadrivio & Pambianco was assisted by the law office Pedersoli Gattai. 
The M&A Advisory team at Ethica Group acted as financial advisor to the selling party. 
The Mollura family was assisted in legal matters by Dario Latella of the Carnelutti law firm, while Dexelance entrusted legal aspects to Fivers Studio Legale & Tributario.