“We're excited to be part of the Les Secrets de Loly world. The company's growth over recent years stands as just the first step in a much longer development journey, one that we will be guiding thanks also to Quadrivio Group's consolidated experience in the beauty-care sector, which is of significant strategic importance for us. We firmly believe in the brand's potential ‒ it is currently Sephora's haircare bestseller ‒ and we intend to invest further in its positioning while accelerating its international rollout across Europe and beyond”
Alessandro Binello
Group CEO at Quadrivio Group

Founded by Kelly Massol in 2009, Les Secrets de Loly is a French brand specializing in the care of wavy, curly, frizzy, and Afro-textured hair.
ABOUT
PROFILE
COMPANY PROFILE
COMPANY NAME
Les Secrets de Loly
WEBSITE
COUNTRY
France
INDUSTRY
Haircare
ACQUISITION DATE
2026






