“Investing in a digital enterprise specialized in online wine sales brings dual satisfaction to us at Made in Italy Fund. For some time now we have believed in and been investing in the wine sector, convinced of its huge potential. We likewise believe that it’s vital for our companies to invest in digitalization and new technologies. This investment will enable us to combine the two spheres and create a leading player in online sales of the best labels not only from Italy but all over the world.”
Xtrawine is a digital company specialized in online wine sales. It started out in business in 2009 thanks to the enthusiasm and partnership between four enterprisers with complementary skills, all sharing a passion for fine wines and firmly believing in the potential of the internet market. Today the company is a point of reference in wine distribution and online purchases. In 2019 it was selected as Best Italian E-commerce Website by Aicel, the Italian association for online trade; it has topped the prominent La Repubblica Affari & Finanza awards in the wine category, and in 2021 received the prestigious ‘three-corkscrew’ recognition from Gambero Rosso as one of Italy's best wine stores
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