“The features of the 120% Lino brand, its immediate market recognition and its scope for innovation all made this enterprise the perfect candidate to become Made in Italy Fund’s first operation”
120% Lino is an Italian leader in producing linen and natural-fibre apparel. The uniqueness of its garments stems from the unusual dyeing technique used ‒ they are garment-dyed ‒ which endows fabrics with greater softness and the scope to reveal a broad palette of colours, tones and nuances.
120% Lino products originate from a passion for the best prized fibres: precious weaves in linen, cashmere and silk take on entirely new identities thanks to sophisticated processing techniques. Design is sober and refined, and always avant-garde, yielding a unique and timeless style.
