Les Secrets de Loly sells majority stake to Quadrivio-led consortium

Les Secrets de Loly, the French brand specializing in textured haircare, announces the completion of a majority LBO with Quadrivio Group taking a majority stake in the company.

The transaction results in the exit of Quilvest Capital Partners, which took a minority stake in 2022 to support the company's structuring and professionalization.

Founder Kelly Massol is significantly reinvesting and retains a substantial stake alongside the new majority shareholder. The management team, led by CEO Carlota Thévenot, remains in place and is participating in the transaction.

Quadrivio is joined in co-investment in this transaction by Weinberg Capital Partners and Three Hills Capital Partners.

A highly desirable brand delivering sustained growth

Founded in 2009, Les Secrets de Loly has established itself as the leading French brand for all textured hair types - from waves and curls to loose and tight coils - a structurally attractive market representing nearly two out of three women in France.

Since Quilvest Capital Partners' investment in 2022, the company has strengthened its governance, structured its key functions (finance, supply chain, sales), and consolidated its leadership team, building a platform ready for its next phase of scale.

Acceleration of the international strategy

With the entry of Quadrivio Group, Les Secrets de Loly opens a new strategic chapter focused on international expansion.

Following an initial development phase in Spain, the roadmap includes accelerated growth in Europe - particularly Southern Europe - and the Middle East. Quadrivio, a European investment fund with deep knowledge of international markets, will support the structuring of multi-market operations and the strengthening of local capabilities.

The objective is to sustain a long-term growth trajectory at European scale while consolidating the operational platform.

A structured exit for Quilvest

Having taken a minority stake in 2022, Quilvest Capital Partners supported the company's organizational and operational structuring.

Rothschild & Co is acting as advisor for Quadrivio Group, while the target and its minority sponsor Quilvest Capital Partners are assisted by Scalene Partners and Jefferies, according to a report by l'Informé.