PRESS
Made in Italy Fund II
10.03.2026

Les Secrets de Loly Changes Hands

Quadrivio Group has taken a majority stake in the buzzy French brand focused on textured hair.

PARIS — Les Secrets de Loly, the buzzy French brand for textured hair, has a new owner — Quadrivio Group — which is meant to back international expansion.

Financial terms of the deal were not disclosed.

Fontewwd.com